Every business needs to create guiding principles for their team to live by. You create these principles with your team, even if it is just one other person, or you will create them yourself and share them with each new team prospect.

To create these principles, you have to look at what is important to the business (which I hope you expressed in the planning phase of your business—if not, see me!). What is the thing that’s going to wake you up every morning, and what behaviors will you honor with your clients, whether you feel like it or not? What’s the thing that’s going to have you be in possibility versus be in identity?

We find that when we are in identity, we don’t necessarily want to be customer service oriented. You might be cranky or you might be tired. But when you are in possibility, you are focusing on how you can be the highest expression of your guiding principles each day.

For example, one of my clients (Motivating the Masses, Inc.) principles include:

    1. Leaders serving leaders, inspiring success while achieving results
    2. World-class service with a servant heart
    3. Value: In every conversation, in every interaction
    4. Balance with playfulness & creativity
    5. Team work honoring the dignity of the human spirit
    6. Students of the world, through transformation and self-growth

Every week in their team meeting, each person takes one of the guiding principles to stand and cite. They read them at the beginning of their meetings, and in their weekly report they choose one that they’re going to do that week. It just gives them another focus versus being in identity. The identity of “I don’t want to,” “I don’t feel like it,” or however your identity steps in.

That’s huge, right? Coming together as a team to say, “what are our guiding principles?” In creating these principles, we started by creating a list of words. Then we picked words from the list that inspired us. And then from the words we created sentences, and from the sentences, we created the six that became the cornerstone.

If you have a larger organization, each division can create guiding principles for their division. Your member services team or your sales team can come together and create their own guiding principles that are aligned at the corporate level. They become the “bold statements” that will hold them to higher standards. This is juicy, right? Because it is hard to be a regular person when you state principles like “I ignite the dignity of the human spirit with aliveness and genius,” isn’t it? You want to stand taller when you boldly assert these statements.

Once you create these guiding principles and bold statements, you can post them in your office, in the break room, in the conference room, and the lobby of your business. Each department or division can have their statements posted that will light them up. If it is just you working in a home office, post your guiding principles on your wall. If you are a solopreneur who works in shared executive space, frame it and put it on your desk.

The intention is to have these inspiring messages in front of you each day as you set out to create magic in your business. Setting the tone for how you serve your clients during your productive and prosperous day will lead you to greater success. When your team acknowledges and adopts these principles, they elevate how they show up on the job. They also know that they will be held accountable to perform as the principles suggest.

When I created bold statements for my businesses, I wanted something that people could really sink their teeth into, but also made you go, “Oh, I have to be something different.” We wanted to create it from a place of possibilities. “Who am I going to be in the face of no agreement (when a customer’s complaining)?” Who am I going to be when I don’t want to serve them or when I don’t feel like it? How do you support that? Your guiding principles lead the way.

Post a comment and tell me if you have guiding principles for your team. Are they exciting and inspiring? Do they make you want to really stand up? I hope so.

I am Your Partner in Prosperity!


Susie Carder is a dynamic speaker, best-selling author, and successful profit coach who helps top business leaders to create businesses that allow them to live their dreams and achieve financial abundance. Using her Predictable Success MethodTM, Susie helps entrepreneurs to develop the business systems that lead them to substantial revenue, profit growth, and investment opportunities. Strategize with Susie at SusieCarder.com.