Getting to Know the Fundamental Concepts of Marketing

Getting to Know the Fundamental Concepts of Marketing

What is marketing? In the past, you have probably heard this word more than a few times. You may get the gist of it but here, let us take a closer look at marketing and what the core concepts of this essential business aspect are. Through good and bad economic times,...
Creating Your Company’s Purpose

Creating Your Company’s Purpose

A company’s purpose is more than just a vision or mission statement. Experts revealed that when it comes to effectively communicating the organization’s purpose into its employees, stakeholders and customers, words do not really matter as much as actions do. At its...
How to Create Your Company’s Core Values

How to Create Your Company’s Core Values

Creating your Company’s Core Values You have probably read a number of articles regarding the succes of companies with specifc core values. Those companies that have succeeded in creating impactful values which engage their employees. The benefits are of this are...
How to Create Your Company’s Mission

How to Create Your Company’s Mission

Creating your company’s mission is a crucial part of action planning. Company mission defines the goals of the company and what it does for clients. Mission statement is a primary tool that captures the real essence of your business goals including the underlying...