Let’s talk about changing the money game as entrepreneurs. I’ve made millions and I’ve lost millions. I’ve learned some really hard lessons and made some silly mistakes.
But I didn’t know what I didn’t know.
I want to give you permission to make some mistakes. Inside of those mistakes is where you will learn your most valuable lessons.
Here are 5 things entrepreneurs overlook.
One: They don’t have a Working Business Plan.
There are 2 types of business plans: a Working Business Plan and a Structured Business Plan. A Working Business Plan allows you to grow your business, find your ideal clients, help you forecast your business, and more. A Structured Business Plan is more detailed and is what you put out there into the world for things like finding investors.
Two: Understand your pricing.
Other people’s pricing has nothing to do with your pricing. Yes, you need to consider what the market will bear, but more importantly, it has to do with your overhead and your infrastructure. Use tools like a base price worksheet to know what your baseline and starting point is.
Three: Create quality leads.
Not just ‘leads’. If you get a ton of leads in your database, but none of them can afford you, then you’re just wasting time. Qualified leads are the people who reflect your ideal client avatar and will be ready to jump on board.
Four: Sales Plan vs Cash Flow
Remember, cash is king. What are your monthly, quarterly, and annual goals? Sales don’t necessarily equal cash. Look at your overall business and your sales plan and be realistic about how much cash you actually have.
What is the highest income-producing activity you can do right now? DO you have too many products you’re launching at once? Exhaust your best first, then look at what’s next. Remember, a low ticket price doesn’t always mean sales. Don’t sell yourself short.
Now that you know the 5 things entrepreneurs tend to overlook, I want you to think about the ONE thing you can focus on right now.
Then move on to the next and start strengthening that muscle.
I’m excited to support you in this journey and to see where you go next!
You partner in prosperity,
Susie Carder is an unstoppable business coach who has firmly established herself as a successful entrepreneur. She is passionate about helping her clients’ businesses exceed their wildest expectations! Learn more by visiting susiecarder.com.